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Don't Be a Krugman; Offsite Construction is Here to Stay

Updated: Jul 8, 2020

We're all susceptible to being on the wrong side of history.

For every major technology advancement or world-changing innovation, there have undoubtedly been hundreds or even thousands of "Krugmans" who stubbornly insisted, "It's a fad," or, "The old way is fine," or, "It'll never work."

Nowhere is this attitude more prevalent than in construction. Unfortunately, the old-school industry naysayers have been right just enough in the past to embolden them to continue to doubt. And that will be their undoing.

Mark it down: By 2030, the process, the supply chain, the workforce, the end product and the list of viable companies in construction will be completely different than today.

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